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  GBS Lions' Talks WEBINAR
10 June 2026, 11:00

Poor data quality quietly disrupts Order-to-Cash processes every day, causing billing errors, delayed payments, inefficient collections, customer dissatisfaction, and failed automation initiatives.

Join this practical webinar to discover how Data Quality and Master Data Management directly influence the effectiveness and performance of O2C operations. You'll learn how inaccurate, incomplete, or inconsistent data impacts billing accuracy, cash flow, customer experience, and operational efficiency, often without being immediately visible.

During the session, we will explore:

  • The hidden business costs of poor O2C data quality
  • Common master data and process pitfalls in global organisations
  • The connection between data quality, automation, and process maturity
  • Practical approaches to improving O2C data governance
  • Real-life examples and actionable recommendations you can implement immediately

Whether you work in Finance, GBS, SSC, O2C Operations, Process Excellence, or Transformation, this webinar will help you turn data into a business asset rather than a growing operational risk.


SPEAKER: ANNA PAŃKA

Senior Project Manager and Senior Consultant at Adaptive Solutions & Advisory Group, with over 12 years of experience in accounting and finance transformation projects, specialising in Order-to-Cash (O2C) and Global Business Services (GBS).

Anna has led complex international transitions across multiple countries, managing end-to-end process design, optimisation, and transformation initiatives for global organisations. Her expertise includes working capital improvement, cash collection strategy, SAP FSCM implementations, KPI and SLA design, as well as process automation and RPA initiatives.

Known for her practical and business-focused approach, Anna combines deep process expertise with hands-on experience in delivering sustainable change and measurable improvements in global finance operations.