Life After Apps - Chris Dancy “the Most Connected Man on Earth"
12 Czerwca 2019, 09:00-17:00 (środa)
Sheraton Sopot, Sopot Zobacz na mapie
Creating and designing solutions for the year 2020 and beyond.
Have you ever wondered what type of technology work will people do in the future? What kind of jobs will there be available for us? What skills does it take now to thrive in the emerging new generation of jobs?
If you were in PC sales, you had a job for life, at least until 1990. If you happened to be in networking or PC repair, your job was secure, well at least until 2000. In the 2000s if you were in cloud sales, you probably could have bet that the fountain of revenue would never end, well until at least 2010, when mobile came along. Here, at the dawn of 2020, the rise of AI, wearables, and IoT have changed the market and we are in the golden hour of apps, what happens now, as we enter life after apps?
For the first time in Poland
Chris Dancy will lead the workshop just before the conference IT Manager of Tomorrow 2019
Audience:
The workshop is tailored toward three groups of people:
1. Chief Experience Officers (CXO) - people in the innovation and leadership suite who need to up their company's game when looking out onto the competitive landscape and are looking for inspiration on what path to take in the VUCA environment
2. Product designers - product engineers and designers who need to explore past omnichannel and look at how data, context and a post screen life will impact their deliverables.
3. Service Managers - the IT department leaders who need to consider support services that no longer have a single physical interface or point of contact.
Overwiew:
The workshop starts by covering the macro trends changing the face of consumer technology engagement such as:
1. Loss of the physical interface - Exploration on how the biggest tech companies in the world are reducing choice by limiting and removing interface options.
2. The collapse of linear time - Algorithms re-order information for consumers based on popularity, trends, and preferences. This distorts the linear time in feeds, sale check out opportunities and relationships.
3. Flexible identity, a.k.a minimum viable human - By shrinking the range of emotions consumers can identify with, brands and business are focusing on rebuilding behaviors shaped by a new range of pre-defined options.
4. Convenience addiction, a.k.a, flexible privacy - The balance between giving up very intimate data in exchange for more rapid products and services.
One of the most understood facets of technological solutions in modernity is the way we are reshaping people via their use of tools. This movement traced back to MIT Professor Norbert Wiener groundbreaking work on Cybernetics in 1948. Cybernetics is the scientific study of control and communication in the animal and the machine. Fast forward to 10 years, and we find the first work on HCI (Human Computer Interface) with J. C. R. Licklider in 1958 while looking for a solution to nuclear challenges facing the US.
By studying the history of cybernetics and the cyborgs amongst us, it is easier to start to unpack how we are being reshaped by the technology driving our day to day life.
The workshop then moves on to exploring and defining two critical processes for solutions in a post-mobile pre-AI world.
1.
Low friction data collection - The study of how to collect, parse and understand mountains of behavior data without consumer interaction with the data.
2.
Ambient feedback systems - A review of the options to port alerts, notifications, and updates into a consumers' life without the aid of mobile screens to drive desired behaviors.
We conclude the day by looking at the non-linear time and reviewing four algorithms that inform population data to drive better understanding and habits into large groups of consumers.
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