The Ultimate Brand Meetup

28 Września 2021, 13:00-14:15 (Wtorek)

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28 Września 2021, 10:00

When: 28.09.2021, 1 p.m.  

Where: online! sign up on the Evenea platform 

On 28 September, you will have a unique chance to get to know a data-driven organisation that works and guides its marketing activities with the future in mind - both the future of its business and of its employees. This is a one-of-a-kind opportunity to learn how one of the world's largest brands has built its market position through all kinds of social media and digital activities. Do you want to know how the market leaders do it? Sign up today!

What can you expect?

We have prepared for you 3 fascinating sessions, filled with data and tips - we promise to stay practical and relevant, no fillers or fluff! After the sessions, you will be able to ask your own questions and get a live response from our speakers, including CEO Shell Brands International, VP Brand Strategy - Dean Aragon.

13:00 - Hello, Welcome! - Wojciech Krzemień, Brief.pl

13:05 - What makes Shell one of the strongest brands in the world? - Dean Aragon, CEO Shell Brands International AG, Global Vice President - Brand

13:15 - How Shell uses data to build audience-first communications? - John J. Atkins,Head of Digital Analytics & SEO

The world is changing and so are consumer interests. Landing the right communications that get noticed is more of a challenge than ever before with the amount of online content available. This presentation takes you through how Shell approaches the use of responsible data to build audience-first communications to drive engagement and awareness.

13:30 - Humanising the Brand using Digital Channels - Dan Williams, Head of Digital Product & Innovation & Meytha Almutawaa, Digital and Social Media Strategy Lead - Global

Social Media gives us the opportunity to have a conversation with people more directly than ever before. However it is essential to listen to what people actually want in social channels & deliver content which is useful, entertaining or interesting to them. This presentation will show you how several of Shell's businesses across B2B and B2C verticals have used social media to effectively understand customers' needs, deliver relevant communications, and generate business value.

13.45 - A few reasons why joining Shell is a truly great idea - Dean Aragon, CEO Shell Brands International AG, Global Vice President - Brand

13:55 - Ask us anything - Q&A session with Dean Aragon, run by Wojciech Krzemień, Brief.pl

Don't miss out,sign up for our ultimate brand experience!

If you are interested in open positions in Shell Brand Team, check out our vacancies here: https://www.shell.pl/careers/shell-business-operat...

Meet our speakers:

Dean Aragon - CEO Shell Brands International AG, Global Vice President - Brand

In a career spanning 32 years, Dean has worked on developing, activating and commercialising market-leading global brands, across highly competitive categories and markets.

In April 2014, Dean joined Shell as CEO of Shell Brands International AG - a Shell subsidiary that owns, builds and protects the Shell brand and trademark value, for profitable licencing to Shell companies and third parties. Dean is concurrently Global Vice-President - Brand for the entire Shell Group, responsible for crafting and executing overall brand strategy. He has redefined the Shell brand purpose towards enabling human progress via 'more and cleaner' energy solutions, now the foundation for Group Strategy. Dean ensures all businesses leverage the brand purpose into differentiated, compelling customer value propositions. He passionately advocates for B2H (Business to Humans) principles, transcending the limited perspectives of B2C or B2B.

Referring to himself simply as 'The Brand Guy' of Shell, Dean also oversees sub-Centres of Excellence for the group: Integrated Brand Communications, Digital-Social Media, Digital Analytics and Creative Marketing Solutions.

Prior to Shell, Dean spent 15 years in senior Brand Marketing roles at Unilever, across a range of categories and markets.

John J. Atkins - Head of Digital Analytics & SEO

John has worked in digital for over 12 years and has been in analytics roles for 10 of them. He started his Shell journey 5 years ago in 2016 as a digital analyst and is now Head of Digital Analytics and SEO in the Insights and Analytics function of Brand. His team look at digital data spanning search, listening, social, web and paid media with the aim of turning complex data into single narratives. Outside of work his passions lie with playing guitar and blogging about whisky.

Meytha Almutawaa - Digital and Social Media Strategy Lead - Global

Meytha's team look after the digital and social media governance, continuous improvement and strategy for Shell.

Previously she worked in various roles in Shell including, Digital Excellence Advisor for the MEA region, Digital Transformation Advisor Lubricants APME and Planning & Spend Effectiveness Specialist for the Middle East, South Africa, Egypt and Pakistan. Egypt and Pakistan. Meytha started her career in Shell as an HR graduate in September 2011. Prior to joining Shell, Meytha worked for The Brand Union as a Brand Strategic.

Meytha is from Dubai and is currently living in London. She has lived in 5 countries so far. She loves to travel, collect global currencies and build things with her hands.

Dan Williams - Head of Digital Product & Innovation

Dan leads marketing technology and innovation within the Shell Brand team. Dan's team look after the various technologies and tools which support our marketing activities to deliver brilliant experiences to customers. They also run digital transformation and innovation projects driving a step change in our ways of working.

Previously Dan spent six years working in Shell's digital advertising team, and before joining Shell had experience at some of the leading advertising agencies working on FTSE100 brands.

He lives in North London with his wife and daughter.


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