Webinar: Understanding US Customer Expectations

The "Understanding US Customer Expectations" workshop is a focused two-hour session that aims to provide companies with a deep understanding of the expectations and preferences of US customers. By delving into the cultural, social, and consumer behavior aspects specific to the US market, participants will gain valuable insights to tailor their products, services, and marketing strategies to meet the needs of US customers.

• Gain a comprehensive understanding of US customer expectations, preferences, and buying behavior.
• Identify cultural and social factors that influence US customer decision-making.
• Understand the importance of customer experience and service excellence in the US market.
• Explore effective communication and messaging techniques for engaging US customers.
• Identify key trends and emerging customer expectations in the US market.
• Assignment - doing research (attendees will be send to different rooms for finishing the assignment)

• Introduction to the US market and customer diversity.
• Cultural and social factors influencing US customer expectations.
• Understanding US customer buying behavior and preferences.
• Importance of customer experience and service excellence.
• Effective communication and messaging for engaging US customers.
• Emerging trends and evolving customer expectations in the US market.
• Importance of the research before meeting.

• Cat Kim is a US OneStopShop US Project Leader specializing in Innovation & Entrepreneurship and an expert on Go-To-Market Strategy. With a background in leadership, market research, and programming, Cat aims to revitalize businesses and launch successful marketing campaigns. They have experience, including internships at Hilton and Marcus & Millichap, where they gained skills in revenue management and market analysis.

🟢 Webinar is open to all interested.